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CareTouch Expands Office Space to Accommodate Double-Digit Staff Growth

Denver, CO – December 17, 2014 – CareTouch Communications, Inc. announced office expansion and remodeling efforts in response to double-digit headcount growth in 2014. Over the last several months, CareTouch has doubled its staff, adding 9 customer service representatives and an additional IT developer. The hiring increase is in response to rapid growth of their outreach service offerings and recent end-of-year customer campaigns.

“We’ve experienced significant growth over the last year because HME providers recognize that we can help them double and triple their resupply revenues,” commented Matthew Dolph, CEO of CareTouch. “Our expanded staff will help us maintain the high standard of patient outreach that facilitates revenue growth for our customers.”

If you are interested in learning more about how CareTouch can help you double and triple resupply revenues, schedule a live demo by visiting www.caretouch.com/demo.

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Have an Idea? Get Excited!

Very cool

Small business owners will tell you that running a business is not for the faint of heart. It’s hard work. There are constant pressures and many things to keep you up at night. I came across an article last month in Forbes that listed the things small business owners are grateful for, and many of them resonated with me. They included things like:

  1. being in control of your life
  2. being able to work from anywhere, and
  3. creating value.

Of the list of 10, I was particularly drawn to #8, which is “The Excitement of a New Idea”. It described the thrill of taking an idea and making it a reality.

After working at large corporations for years, I know how difficult it can be to get new ideas off the ground in that sort of environment. The first battle is simply having the time and freedom to think of a great idea. If you’re smart (or lucky) enough to come up with one that demands exploration, it is oftentimes met by an uninspired boss, or gets lost in corporate red tape.

That’s what is so great about running a small business. You have full control over making ideas come to fruition. It’s an exciting notion, and we do it all the time at CareTouch. Not all ideas are great ones worth pursuing, but vetting them is a process we take seriously. We always ensure that the idea matches the vision and mission of our company. We look at growth opportunities and expense reduction possibilities. When all of these things align, we take action and see if it sticks.

While many home medical equipment providers are small businesses, some unfortunately have a corporate mindset that doesn’t allow for the excitement of a new idea. Many HMEs were home-grown, family businesses that started out small, and had limited resources. It’s easy to get stuck in a “that’s how we’ve always done it” mindset, but that’s how businesses fail.

So, the next time you have a great idea, let yourself get a little excited about it. Vet it carefully and see if the idea might provide a better way of doing business or a more streamlined way of serving your customers. Remember that as a small business owner you have the flexibility, power, and the initiative to make it happen. That’s the real beauty of running a small business: getting excited about great ideas, bringing them to life, and building a successful company in the process.

Matthew Dolph is CEO for CareTouch Communications, Inc. and brings 20 years of management experience to the company’s operations. He has helped design, implement and manage numerous patient communication solutions for CareTouch customers and business partners. He coaches multiple competitive soccer teams and lives in Colorado with his wife and four children.

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What to Look For Before You Sign a Contract

 

Over the last several months, I’ve been providing information on several key topics that every HME provider should know when it comes to choosing the right communication partner. They’ve included:

  1. Why are you looking for a communications partner in the first place?
  2. What technology should you consider?
  3. What outreach modalities are available?
  4. Is your company therapy-focused or pure resupply?
  5. What is the outreach methodology of the communications partner you are considering?

The final piece of information I’d like to share with you is what to look for when presented with a contract. As you know, contracts can be difficult to interpret. With ambiguous words like “hereunder” and “whereof” it’s no wonder that people get anxious about signing them.

I came across an article that provides 6 questions you should ask before signing a contract. Here are my own suggestions after years of reading and signing contracts:

Read the Entire Contract: It amazes me how many people simply glance through a contract (or don’t read it at all) and sign their names on the dotted line, assuming that everything in that contract is meant to protect them. When a contract is presented to you, it is in your best interest to read through the entire document, word for word, and then follow the advice, below.

Don’t Assume Anything:  The way contracts are worded can sometimes be misleading and are more often than not, confusing. If you have a question about ANYTHING that you read in the contract, ask for clarification. In addition, don’t be afraid to change anything that doesn’t make sense to you. A contract is reciprocal and should be an agreement between two parties, so you’ll want to be certain that your end of the contract is something you feel comfortable fulfilling.

Look for Fees:  Big upfront fees are not required in the communication partner space, so be certain to look for any language that would commit you to pay large sums before you get something in return.

Ask Yourself “What’s Missing?”:  This puts you in the driver’s seat before you even read the contract. Make some notes of the items that are critical to you, and then look for them as you read the contract. If something’s missing, be sure it gets in before you sign.

Get a Second Opinion:  I’ve read and signed a large number of contracts throughout my career, so I have a pretty good feel for what I need to consider before signing. But, that never stops me from getting other sets of eyes on the contract as well. I often get second, third and fourth opinions because many times, people see things or interpret things differently, which raises a red flag for me to get more clarification. If you don’t take any other advice that I’ve laid out here, don’t ignore this one!

Matthew Dolph is CEO for CareTouch Communications, Inc. and brings 20 years of service management experience to the company’s operations. He has helped design, implement and manage numerous patient communication solutions for CareTouch customers and business partners. He coaches numerous soccer teams and lives in Colorado with his wife and four children.

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End Of Year Integration Promos Boost HME Provider Revenues

Denver, CO – October 21, 2014 – CareTouch Communications, Inc. released two end-of-year promotions to Home Medical Equipment (HME) providers who are interested in reaching out to their patient population in 2014 in an effort to boost resupply revenues. The two programs include free services for HME providers, whether they are using Mediware’s Fastrack or another billing system.

Existing Mediware® Fastrack customers can begin a resupply program by the end of 2014 and receive a communication module at no cost. This enables easy, two-way integration of patient data and allows outreach campaigns to be initiated quickly.

New customers on a different billing system can begin a resupply program this year and receive a complimentary end-of-year outreach campaign that includes a phone call and email broadcast reminding patients to order supplies before their deductibles reset.

Regardless of the type of billing system an HME provider is using, the CareTouch end-of-year integration programs provide fast outreach to patients. CareTouch has developed a video showing the steps involved in easy integration.

“We’ve helped HME providers double and triple their resupply revenue,” commented Matthew Dolph, CEO of CareTouch. “Getting started used to be the hard part, but now with simple integration solutions, and this end of year promotion, beginning an outreach program makes even more sense, and can have a significant impact on the HME provider’s bottom line.”

If you are interested in learning more about the solutions CareTouch offers, contact them to schedule a live demo by visiting www.caretouch.com/demo.

Mediware® is a registered trademark of Mediware Information Systems. Fastrack is a trademark of Mediware.

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Announcing 2 Revenue-Boosting Programs!

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Would you like to increase your resupply revenues by the end of the year? We have 2 revenue-boosting promotions taking place that can help make that decision an easy one!

For Mediware® Fastrack Customers

For Non-Fastrack Customers

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CareTouch Unveils New Video

Rampup3

Denver, CO – September 30, 2014 – CareTouch Communications, Inc. unveiled their brand new video on www.CareTouch.com, which demonstrates how Home Medical Equipment (HME) providers can increase their resupply revenue and keep patients happy through continuous, personalized outreach.

CareTouch is in the business of building relationships, and this new video explains the benefits of choosing a communication partner that reaches their entire patient population consistently, and according to patient preference.

“Our customers often see double or triple the resupply orders after working with CareTouch,” commented Matthew Dolph, CEO of CareTouch. “We want to make it easy for our partners to reach their patients through a personal, customized approach, and we think this video helps convey how we accomplish that.”

If you are interested in learning more about the solutions CareTouch offers, schedule a live demo.

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Hike for Hospice Pics

CareTouch in the Community
Hike for Hospice, September 14, 2014

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CareTouch in the Community’s Successful Fundraising Campaign

Denver, CO – September 23, 2014 – CareTouch Communications, Inc. announced that their first fundraising effort though their employee-run outreach program called CareTouch in the Community was a success. Through its sponsorship, fundraising efforts and butterfly release at the Hike for Hospice, they raised over $4000 for the Butterfly Program of Porter Hospice on September 14.

This summer, CareTouch formed a new employee-driven outreach program called CareTouch in the Community, where CareTouch employees select causes they are passionate about to provide hands-on support.

The team hiked 2.5 miles at the Hike for Hospice event to raise money for the Butterfly Program, which provides pediatric palliative care. In addition to collective and individual fundraising efforts, CareTouch was a Peak Sponsor of the Hike for Hospice event.

“We all read about how companies donate money for causes, but it’s not often that you hear about employees getting up at the crack of dawn on a Sunday to hike 2.5 miles to support a cause,” commented Matthew Dolph, CEO of CareTouch. “I’m really proud of the culture we’ve created at CareTouch. It’s one where we literally walk our talk, and we’re happy to have been able to support the Butterfly Program.”

Please visit the company’s CareTouch in the Community page to learn more.

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Thank You!

 

Thank you to all of the amazing people who donated to our first CareTouch in the Community cause, Hike for Hospice, to benefit the Butterfly Program of Porter Hospice.

Our original goal was $1000 and we surpassed it, reaching $1822 in donations thanks to your help! In total, through our sponsorship, fundraising efforts, and butterfly release during the hike, we raised over $4,000!

Butterfly

Top of Mount Lindo2

On Sunday, September 14, the CareTouch in the Community team climbed to 7,600 feet (approximately 2.5 miles) to the top of Olinger Mount Lindo, home of the illuminated cross in Morrison, Colorado. As a Peak Sponsor for the 9th Annual Hike for Hospice, we raised funds for the Butterfly Program, which provides pediatric palliative care.

Thank you for your support!

Click here to see more pictures from the hike!

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CareTouch: On a Mission

CareTouch

I joined CareTouch about a year and a half ago, and back then, the face of CareTouch was very different from the company we are today. We had big goals and not very many people to help make them happen. Our lopsided hierarchy consisted of 5 senior managers and only 3 client service representatives. “That’s a lot of chefs in the kitchen,” I thought, “and not a lot of people left to directly serve our customers.”

And thus, the big conundrum: How was a company with such big goals, a handful of customers and an even smaller number of client service representatives going to make a difference? Here’s how we did it.

Last Fall, we shook up the company.  We started by making a complete shift from a technology company to a services company. We then got lean and maintained only the people and the perks that were going to keep our company motivated and aligned with our big goals. We developed vision and mission statements that meant something to us (and still do). We began fostering a culture that made coming to work fun, challenging, and profitable at the same time.

Has it been easy? Not in the least bit. Is it rewarding to be where we are today? Absolutely.

We’ve had to completely shift the way we thought about our business, our target market, and how we related to one another inside the walls of the company. Here are some things we’ve learned along the way:

Planning is good. By getting our entire staff on the same page about what we wanted to achieve, how we planned on doing it, and how each person contributed to the overall picture, we were able to get a clear picture of our goals and the steps it would take to get us there.

Accountability is important. No matter how great your goals are, they are worthless if the parties responsible aren’t held accountable for the results. We’ve learned to review the progress against our goals regularly and make sure everyone is supported in order to reach them.

People are even more important. The folks at the top always knew this, but I think that our culture has transformed the entire company in a way that every single employee knows that they are a critical spoke in our collective wheel.

Walk your talk. Do we focus on adherence or on resupply? Are we truly compassionate communicators? How do we demonstrate this compassion in everything we say and do? These were fundamental objectives and values that we wanted to focus on and express, and we did it by understanding our customer’s needs better, as well as working to create programs that would allow us to walk our talk, e.g. CareTouch in the Community.

Of course, we’ve learned many other valuable lessons along the way. We’ve made some mistakes, have celebrated many victories, and have course-corrected when necessary, but this is all part of the process of becoming a great company that serves great customers. And, we’re not finished yet.

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Cindy Skerjanec is Marketing Director for CareTouch and brings two decades of strategic marketing and branding expertise to the company. She has led CareTouch’s brand initiatives, strategic marketing direction and tactical execution for the last year. In her spare time, she leads marketing workshops and teaches yoga. She lives with her husband and two children in Colorado.

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