At the beginning of the year, we, like many other companies, plotted out our plans for growth. Those plans included activities that would bring us closer to our customers and to the people in our community. It’s only August, and as I look back over the last several months, it’s amazing to me the things that we’ve done! Here is a snapshot:
It All Started with a Blizzard
Early in the year, CareTouch was able to offer emergency support to one of our HME providers who wanted to warn their customers of an impending northeastern blizzard. The goal was to reach patients in advance of the storm to identify their need for oxygen supplies, as well as to educate them about which tanks to use first. CareTouch quickly put a call program together and reached out to about 800 people to identify their need for oxygen. The call included best practices content, and information on which tanks to use first in the event of a power outage. This information was critical to their customers since some of them didn’t even know that storm was coming!
And Continued with Hope for Cancer Survivors
Our employee-led outreach group, CareTouch in the Community, participated in the Leaves of Hope Run/Walk and Cancer Survivors Celebration in Wheat Ridge, Colorado. The event was put on by Cancer Centers of Colorado at Lutheran Medical Center and the Lutheran Medical Center Foundation. By participating in the race, we showed our support for people who have survived cancer, and those who are currently battling it. Over 1,000 cancer survivors, families, physicians, staff and neighbors came out for the event.
Then, Exploded with an Acquisition
In July, we announced that we had joined forces with the world leader of products and services for sleep-disordered breathing, ResMed. This partnership allows us to further help HMEs streamline communications with their patients regarding their ongoing therapy needs. The personalized approach to patient care helps the patient-provider relationship by:
- Managing and monitoring patient populations more efficiently
- Providing a live, multi-lingual contact with patients
- Checking adherence to therapy, taking orders, handling payments/collections
- Providing specialized reports to the HME
- Enabling customized patient protocols based on HME need
Soon, we’ll be rebranded as ResMed Resupply, and we’ll be offering even better support and customer service with the power of ResMed behind us!
And Finally Took a Break with the Rapids
After a whirlwind few months, we were ready to kick back and have a little food, fun, and relaxation time with our co-workers, family, and friends. It has become a tradition to spend a summer evening watching the Colorado Rapids soccer team at Dick’s Sporting Goods Park, while enjoying a meal and spending time together. It was a beautiful evening, complete with fireworks! Despite the loss, a good time was had by all!
We sincerely appreciate our customers and their patients who have joined us on this whirlwind journey, and we’re excited about moving forward with our plans for the remainder of the year!
Cindy Skerjanec is Marketing Director for CareTouch and brings two decades of strategic marketing and branding expertise to the company. She has led CareTouch’s brand initiatives, strategic marketing direction and tactical execution for the last two years. In her spare time, she leads marketing workshops and teaches yoga. She and her husband have two grown children and they enjoy living and playing in Colorado.